Kravet Inc. is an industry leader in home furnishings, and we are excited to speak with Scott Kravet about their products and their business. Kravet is a fifth generation business and has refined their technique for many years. We are excited to share with you our Q&A session with Scott Kravet.
Kravet works with some very cool designers. How do you choose whom you’ll work with?
We think so too! There are a lot of fantastic designers in the industry, and we are lucky to work with some of the best. We are always looking to bring a fresh and new perspective to our lines and fill a potential gap that might be missing. It’s also nice to work with a brand or designer that has an established name and also fits into our line of product offerings – but that’s not to say that we don’t go with a designer who has a creative sensibility and has yet to be discovered, so to speak.
I tend to connect more with designers who have quirky personalities. I like to foster that human connection.
Which designer in the Kravet collections is closest to your own personal style?
My personal style falls somewhere between Candice Olson and Barbara Barry.
How do you work together with your designers to develop new fabric lines?
We work with designers on developing new collections in a variety of ways. Some of the designers come to us with original artwork that we reinterpret into fabrics. Some are textile junkies, like us, who bring documents to the table. Some bring memos that they like, while others bring personal collectibles that they’ve picked up along their travels. Designers tend to be more individual pattern-minded, whereas our product team looks at the entire collection as a whole. We work together with designers to really round out the full scope of the collection by turning their vision into a complete story.
How do you see trends change and grow through the years, and how do you adjust Kravet’s line to match those?
In today’s world, I really think that trends in every industry are evolving because of social media. In our world specifically, Kravet keeps up with the latest in design trends while also staying true to the timeless and traditional patterns in order to satisfy our broad customer base. The up-and-coming generation of designers is skewing toward transitional, modern and bohemian styles, so we try to offer a mix of refreshed, traditional looks and innovative designs for the future.
Where do you see interior design trends moving in the coming years?
I really see a strong continuation of trendsetters in the fashion industry crossing over into the world of home.
What’s your favorite style that’s popped up recently?
One of my favorites is the Bauhaus Movement. To me, it’s an extension of Art Deco, and it’s pretty timeless.
Can you give us a sneak peek at anything coming soon?
Lee Jofa is launching its second collaboration with Lilly Pulitzer, this time to include wallpaper and an outdoor collection along with residential fabrics. Everyone is gaga over Lilly, so we are really excited to share all new colorings of vintage designs and even more ways to bring such an iconic style into the home.
If you could be any piece of furniture, what would you be?
I would be a rocker.
What’s the most important advice you would give someone looking to revamp the look of their home?
I would tell them to set their focus on loving to live in that space – because that’s what it’s all about. You don’t want your home to be so sterile that you can’t actually live in it. Incorporate your own personal touch by including things that make you feel comfortable and at home; that’s all you need.